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I s T H E POWE R OF PE RSUASION A FACULTY OR AN ART ?
The power of persuasion may be regarded either as a faculty
or a s an art . As a faculty, it is called Eloquence, and is
defined to be The power of moving others to act , by
convincing their intelligence , by moving their hearts , and
by bending their wills.
As an art, it is called Rhetoric,
and is defined to be : That body of rules or precepts by
which the faculty of eloquence is guided so as more securely
to obtain its end.